the centerpiece
Follow an ad request, step by step
Ten numbered actions take a viewer from clicking play to a billable impression — roughly three hundred milliseconds, eight systems, one shot.
Depth
01 / 10
Setup
Auction
Render & Measure
1Setup
Advertiser loads a campaign
An advertiser uploads a 15-second video creative to a DSP, sets a budget cap, audience segments, and flight dates. Nothing has been shown to a user yet — this is the off-line setup that makes every later step possible.