case studies
Scenario walkthroughs
Each scenario walks one ad through the stack, narrating what happens at every hop. Pick one to step through.
Pre-roll on a news site
WebA reader clicks an article video. Behind the scenes, six systems coordinate in under 300ms.
6 steps 8 common· 1 rare
Mid-roll on CTV with SSAI
CTVA Roku viewer hits a mid-roll break. They see one continuous stream — but five ads were stitched in milliseconds ago.
4 steps 4 common· 1 rare
Open auction inside a header-bidding wrapper
WebWatch a single impression go to auction in 120ms.
5 steps 5 common· 1 rare
Fraud detected mid-flight
MobileA campaign starts converting suspiciously fast. The fraud team flips one switch.
4 steps 2 common· 1 rare
Live sports mid-roll on CTV
CTVA soccer match goes to a mid-roll break. SCTE-35 fires, SSAI scrambles to stitch — and a network hiccup pushes one viewer into a slate.
5 steps 2 common· 1 rare