Fraud detected mid-flight
A campaign starts converting suspiciously fast. The fraud team flips one switch.
Baseline drift
DV's IVT detector sees a sudden spike of completions from a single ASN with identical user-agent strings.
When this breaks
Failure modes operators actually see. Tap one to read trigger, symptom, recovery, blast radius — then replay it in the sandbox to watch the message flow change.
Reshuffle for more — each fact links to its source.
Uber sued Fetch Media in 2017 alleging $100M of attributed mobile installs were actually fraud — the case settled and reshaped how mobile DSPs do post-bid IVT filtering.
DoubleVerify's IVT detection runs on every served impression in roughly 3ms — fast enough to be inside the auction's tmax budget.
After Methbot, ads.txt was drafted by the IAB Tech Lab in under 4 months — one of the fastest standards releases in ad-tech history.