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CTV · scenario

Live sports mid-roll on CTV

step 1 / 5

A soccer match goes to a mid-roll break. SCTE-35 fires, SSAI scrambles to stitch — and a network hiccup pushes one viewer into a slate.

Creative + targeting1GET /vast?iu=…2OpenRTB BidRequest3Broadcast to N DSPs4Cookie / IFA match5BidResponse + adm6Second-price clear7VAST 4.3 XML8HTTP range requests9AdvertiserCREATIVE + BUDGETPublisherVIDEO PLAYER SLOTAd ServerDECISIONINGSSPSELL-SIDE AUCTIONExchangeOPENRTBDSPBIDDERDMP / CDPSEGMENTSCDNMEDIA FILE
step 1

Producer cues the break

The match cuts away for a 30-second break. The live encoder writes an SCTE-35 splice_insert() into the transport stream, scheduled at a PTS ~3 seconds out.

splice_insert (decoded)
splice_command_type : 0x05
splice_event_id     : 0x48000008
out_of_network_flag : 1
pts_time            : 0x7a4d8896
break_duration      : 30.000s
All steps

When this breaks

Failure modes operators actually see. Tap one to read trigger, symptom, recovery, blast radius — then replay it in the sandbox to watch the message flow change.

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