interactive sandbox
Sandbox
Pick a scenario, tweak its knobs, and step through every message between players. Watch the protocols on the wire and the player react in real time.
A reader hits play on an article video. Six systems coordinate in under 300 ms.
User clicks play
The publisher's HTML5 player instantiates and reads the VAST tag URL from its config.
commentary
AdX last-look in action — Prebid bid was beaten by 1¢, every single time.
mock player
Awaiting playback
player idle
frame 1 / 11
$ follow the money
Revenue waterfall
advertiser pays
$14.20 CPM
- $14.20
- −$2.13
- −$0.43
- −$2.13
- −$0.10
- $9.41
Publisher keeps 66¢ of every advertiser dollar.
message log
1 sent