Spot the misattribution.

The New York Times kicked third-party programmatic ads off its EU sites after GDPR in 2018 and revenue went up, not down.

The Trade Desk IPO'd at $18 in September 2016 and first traded at $28.75 — its market cap is now larger than the entire US newspaper industry.

Amazon DSP can target on actual purchase intent down to the SKU — a capability no other DSP has matched, and the main reason Amazon Ads passed $50B/yr.