Adlattice
Learn · sequence

Order the lifecycle.

Move cards up and down. The canonical order is the one in /lifecycle.

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Variant
Reorder the lifecycle steps from first to last.
  1. 1.
    Player asks for an ad
  2. 2.
    Advertiser loads a campaign
  3. 3.
    DSP enriches with audience data
  4. 4.
    Player streams the creative
  5. 5.
    Ad server hands off to the SSP
  6. 6.
    Exchange fans out to bidders
  7. 7.
    Beacons fire as the ad plays
  8. 8.
    DSP submits a bid
  9. 9.
    Exchange picks the winner
  10. 10.
    VAST returns to the player